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Concept project · Restaurant

Tío Beto’s Taquería

A family taquería with a loyal crowd and a website stuck in 2014. Hours were missing, the menu was a 4 MB PDF, and there was no way to order.

WELCOME TO TIO BETOS HOMEPAGE!!!

[ photo coming soon ]

We are a family restaraunt serving the best mexican food in town. Click HERE for our menu (PDF 4.2 MB).

Visitors: 004213 · Best viewed in 1024×768 · Last updated 2014

Tío Beto’sMenuCateringVisitOrder pickup

Open today · 10 am – 9 pm

Handmade tortillas. Family recipes since 1998.

Al pastor off the trompo, birria on weekends, and aguas frescas made every morning.

Order pickupSee the menu
Al pastor
Birria
Agua fresca
BeforeAfter

Concept project. Tío Beto’s Taquería is a fictional business.

On a phone

Business
Family restaurant, one location
Main goal
More pickup orders and walk-ins
Pages
Home, Menu, Catering, Visit
Key feature
Today’s hours and “Order pickup” on every page

The problem

What was getting in the way

  • Hours buried or missing, so people guessed
  • Menu as a large PDF that’s slow and hard to read on a phone
  • No online ordering link anywhere
  • Business Profile photos were five years old

What we’d build

What changes

  • Hours and an “Order pickup” button at the very top
  • A real menu page with sections, prices and dietary notes
  • Catering request form that lands in the owner’s inbox
  • Fresh food photos on the site and Business Profile

Brand card

Chile#C2410C
Mole#7C2D12
Marigold#E9A23B
Masa#FBF3E4

Display · Georgia

Tío Beto’s Taquería

Body · Verdana

Clear, friendly and easy to read on a phone.

Before and after

BeforeAfter
HoursNot listedAt the top of every page
Menu4 MB PDFFast, searchable menu page
OrderingCall onlyOne-tap “Order pickup”
Phone experienceTiny text, zoomingBuilt for phones first

How we’d know it’s working

What we’d measure

Every launch comes with simple tracking set up in the owner’s name, so results are something you can see, not something we claim.

  • Pickup order clicks
  • Calls and direction requests from the Business Profile
  • Catering requests per month

Tío Beto’s Taquería is a fictional business created to show our approach. Any resemblance to a real business is unintended.

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