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Concept project · Salon

Halfmoon Hair Studio

A busy salon whose clients booked by text, then waited for a reply. New clients couldn’t tell which stylist did what, or what it would cost.

HalfmoonServicesStylistsGalleryBook

Color, cuts & a little calm.

Lived-in color, precision cuts and curly specialists. Book online in under a minute.

Book an appointment

What we build to

90+
Page speedTarget 90+ on phones
100
AccessibilityTarget score 100
100
SEO basicsTarget score 100

Concept project. Halfmoon Hair Studio is a fictional business. Scores show the standard we build to, not measured results.

On a phone

Feature spotlight

Booking that feels like the salon.

Clients pick a day, a time and a service in three taps. Try it: choose a date.

Book your next appointment

Choose a date DECEMBER 2026
MonTueWedThuFriSatSun
Choose a time
Choose a service
Your appointment: Fri, Dec 11 at 3:30Book

Concept project. Halfmoon Hair Studio is a fictional business; on a real site this connects to the salon’s own booking system.

Business
Salon with four stylists
Main goal
More online bookings, fewer back-and-forth texts
Pages
Home, Services, Stylists, Gallery, Book
Key feature
Book button on every page, linked to their booking app

The problem

What was getting in the way

  • Booking only by text or DM
  • No service list or starting prices
  • Stylists’ specialties unclear
  • Gallery photos loaded slowly

What we’d build

What changes

  • “Book an appointment” in the header of every page
  • Service menu with starting prices and how long each takes
  • Stylist profiles with specialties and a book-with-me link
  • A gallery sized for phones, so it loads fast

Brand card

Plum#3B2232
Rose#B7899A
Blush#D9B8C2
Petal#F6EEF0

Display · Palatino

Halfmoon Hair Studio

Body · Trebuchet

Clear, friendly and easy to read on a phone.

Before and after

BeforeAfter
BookingText and waitBook online any time
PricesAsk usStarting prices listed
StylistsNames onlySpecialties and photos
GallerySlow to loadFast on a phone

How we’d know it’s working

What we’d measure

Every launch comes with simple tracking set up in the owner’s name, so results are something you can see, not something we claim.

  • Online bookings per week
  • Clicks on “Book with” each stylist
  • New-client bookings from search

Halfmoon Hair Studio is a fictional business created to show our approach. Any resemblance to a real business is unintended.

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