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Concept project · Healthcare

Quiet Pines Counseling

A group therapy practice whose front desk spent hours answering the same three questions: do you take my insurance, are you taking new clients, and do you offer telehealth.

Quiet PinesServicesOur teamInsuranceRequest an appointment

Now accepting new clients

Therapy for individuals, couples and teens.

In person and telehealth. See which insurance plans we accept before you call.

Request an appointmentInsurance we accept
Anxiety & stress
Couples
Teens & families

What we build to

90+
Page speedTarget 90+ on phones
100
AccessibilityTarget score 100
100
SEO basicsTarget score 100

Concept project. Quiet Pines Counseling is a fictional business. Scores show the standard we build to, not measured results.

On a phone

Business
Group therapy practice, two offices
Main goal
Fewer repeat phone calls, more qualified inquiries
Pages
Home, Services, Our team, Insurance, New clients
Key feature
Insurance and availability answered up front

The problem

What was getting in the way

  • Insurance list only available by phone
  • No way to tell if they were taking new clients
  • Telehealth mentioned nowhere
  • Contact form asked for health details

What we’d build

What changes

  • An insurance page the front desk can update in minutes
  • A “Now accepting new clients” banner they can turn on or off
  • Telehealth and office details for each location
  • A short contact form that asks for no health information and links to the patient portal for anything clinical

Brand card

Pine#1E3A36
Spruce#2F5D55
Mist#9FC2B8
Fog#EEF3F1

Display · Georgia

Quiet Pines Counseling

Body · Segoe UI

Clear, friendly and easy to read on a phone.

Before and after

BeforeAfter
Insurance infoCall to askListed on the site
New clientsUnclearShown at the top
TelehealthNot mentionedExplained per location
Contact formAsked for health detailsAsks for none

How we’d know it’s working

What we’d measure

Every launch comes with simple tracking set up in the owner’s name, so results are something you can see, not something we claim.

  • Appointment requests per month
  • Calls about insurance (should go down)
  • Visits to the insurance and new-client pages

Quiet Pines Counseling is a fictional business created to show our approach. Any resemblance to a real business is unintended.

Ready to be found?

Not sure what you need yet? That’s perfectly fine. Say hello, tell us a little about your business, and we’ll reply within one business day with friendly, honest next steps.

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