Roof leak? We can be there today.
Repairs, replacements and free inspections across the valley.
What we build to
Concept project. Brightline Roofing is a fictional business. Scores show the standard we build to, not measured results.
On a phone
- Business
- Roofing contractor, valley-wide
- Main goal
- More calls and inspection requests
- Pages
- Home, Repairs, Replacement, Service areas, Contact
- Key feature
- Tap-to-call that follows you down the page
The problem
What was getting in the way
- Phone number hidden at the bottom
- One page for every service
- No clear list of areas served
- A long contact form that people abandoned
What we’d build
What changes
- Tap-to-call button that stays on screen on phones
- A page for repairs and a page for replacements
- Service-area section listing the towns they cover
- A three-field inspection request form
Brand card
#0F2236#F97316#FDBA74#FFFFFFDisplay · Arial Black
Brightline Roofing
Body · Arial
Clear, friendly and easy to read on a phone.
Before and after
| Before | After | |
|---|---|---|
| Phone number | Bottom of page | Always one tap away |
| Services | One long page | A page for each service |
| Service area | Not stated | Towns listed clearly |
| Contact form | 11 fields | 3 fields |
How we’d know it’s working
What we’d measure
Every launch comes with simple tracking set up in the owner’s name, so results are something you can see, not something we claim.
- Calls from the website and Business Profile
- Inspection requests per month
- Searches for repairs vs. replacements
Brightline Roofing is a fictional business created to show our approach. Any resemblance to a real business is unintended.
Ready to be found?
Not sure what you need yet? That’s perfectly fine. Say hello, tell us a little about your business, and we’ll reply within one business day with friendly, honest next steps.
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